Netflix, you should know better

On Wednesday, Netflix and Warner Brothers announced a deal that would give Netflix expanded rights to Warner Brothers’ film library via the Netflix instant cue but in return there would be a 28 day hold on new releases availability for rental.  The theory is that the 28 delay will be just too much for consumers to bear and they will therefore rush out to the store and buy future titles like 300 Part 2: Hey, I Thought You All Died.  (Title is a work in progress).

This just doesn’t make sense to me, let’s break it down.  If I’m not willing to spend $10 to see the movie in the theaters and I’m also willing to wait 3+ months for it to come out on video, then how is an extra 28 days going to compell me to spend $20-$30 to buy it.  I wonder if Warner Brothers will be entering into a similar deal with Blockbuster and other rental companies.  Nonetheless, even though I don’t like timed exclusives (which this essentially is) and other stunts pulled by media companies to encourage additional purchases, I don’t feel that this will have much effect on me as a consumer.  I’m just getting back into the habit of watching movies so waiting an extra 28 days won’t effect me at all.  How about you?